is CEO of Costa Rica Trade Promotion Authority PROCOMER. This government agency is responsible for country exports and free trade zones. Pedro also serves as president of Costa Rica Country Brand and as president of the Latin America Trade Promotion Agencies Council. He leads Costa Rica country brand strategy to attract tourists, investors and buyers. During the last four years, PROCOMER has been awarded as the “Best Trade Promotion Organization in the World” by International Trade Centre, and Costa Rica was ranked the “happiest country on earth” by Happy Planet Index.
Prior to his public service, Pedro worked 15 years for Intel Corp, progressing from finance clerk in Costa Rica to chief of staff of Intel Global Head of Sales, in Silicon Valley. He became the latin-american with the highest position on Intel global organization chart. Pedro lived in Madrid, London, México and San Francisco before returning to his native Costa Rica to join the public service.
Pedro has 4 children and has completed 7 Ironman triathlons. Pedro is a Fellow of the fourteenth class of the Central America Leadership Initiative and a member of the Aspen Global Leadership Network.
- Información Adicional
Fellow CALI 14