Juan Pablo Mata

is an experienced director with a demonstrated history of working in the food & beverages industry. Skilled in market planning, business planning, entrepreneurship, market analysis, and team leadership. Strong professional with an MBA focused in strategic management from University of Pennsylvania – The Wharton School. Juan Pablo studied finance & conomics at Babson College where he graduated in 2008. After college, he joined Anheuser Busch InBev as a global management trainee in Brazil. There, he started his career as sales rep, sales supervisor, and sales manager in Sao Paulo. In 2012, Juan Pablo had the opportunity to manage the premium imported brands. In 2013, left ABI to do an MBA at the Wharton School of business in the University of Pennsylvania graduating in 2015. He worked at The Boston Consulting Group in Mexico as an associate during the summer in 2014. After graduating from Wharton, he joined CBC as the chief human resources officer heading the HR division with a headcount of more than 8,000 employees, 15 manufacturing plants, and 10 countries. As the CHRO he would design and execute the HR strategy. In September 2016, Juan Pablo became the chief strategy officer, supporting the executive president and ensuring a cohesive corporate strategy with both short term and long-term vision. At the same time heading the M&A activity for the group. In February of 2018 he assumed the role of CEO for CBC for Guatemala and Jamaica. He is currently launching a nutrition and health program to be certified by FOSHU; A project to put out a nourishing water called GROW, with the intent to address malnutrition – with different formulas for breast feeding mothers, newborn, first age. Juan Pablo is Guatemalan, married and a father of 3: Mikaela, Catalina, and Ivannia, he loves running marathons and playing golf. Juan Pablo is a Fellow of the fourteenth class of the Central America Leadership Initiative and a member of the Aspen Global Leadership Network.

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CBC (Leading beverage Company in Latin America)


Chief Strategy Officer


Fellow CALI 14