Promote public service campaigns at massive levels in all the countries of the region to raise awareness about the topics being exposed. The themes can be country specific or region specific. Regardless, the themes they will be topics that affect the global population.

1.Name of Project:
Conciencia Centroamericana

2.What will it do?
The difficulties of our idiosyncrasies in Central America require constant reminders that we can be better people, families, and contributors of our society as a whole.  We will implement a massive public service announcement movement to elevate values, personal and collective consciousness and personal effectiveness.

3.Who/What will it benefit?
Those benefited are the general population who can read and exposed to our campaigns. 

4.How will it be implemented?
It will be implemented through original, innovative and eye catching public service announcement campaigns in traditional and alternative media in Central America.

5.What is my role?
My role is to create the organization’s image and first campaigns, organize the legal structure, initiate fund raising and guarantee first year of operations.

6. How will it be measured?
Its effectiveness will be measured with the number of ads and campaigns, the estimated ad viewers or exposed market, valuation of donations and support from alliances, feedback from public in events, hotlines and internet.

7. Does it meet the criteria for projects laid out in the project descriptor?
I have a passion for it because I feel our populations are not necessarily poor economically or in resources but miserable in consciousness and our respect of values. There is a necessity because values are basic fundamentals on which successful societies should be based and founded as well as their contributing components (families, organizations, private sector, personal contributors). It is coherent because it will tackle current, transcendental and personal effectiveness themes; all of these are shared among all members of society.

8. Why is it worthy of ALI/ILI
Our area of work is appropriate around the world in any region.  We are dealing with universal themes and presenting it in accepted manners.  Free moments of education, introspection and hope on a daily basis would be welcomed by anyone anywhere and would have positive effects on any society.  Finally, this is a very scalable and replicable program.